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Bottas Western Shirt Helmet for 2026 Austin GP
Valtteri Bottas has unveiled a western-shirt special helmet for the 2026 United States Grand Prix in Austin, designed by Tiffany Cromwell, in a 32-second reel posted on 2026-10-23.
Key Takeaways
Bottas’s Austin helmet is styled as a western shirt, designed by Tiffany Cromwell.
The Cadillac crest on the forehead doubles as the slide of a bolo tie.
“Howdy” appears in turquoise rope-style lettering on the back.
A helmet styled as a western shirt
The helmet represents a western shirt, with a cream / off-white base and pointed yoke outlines with a stitched edge over the forehead and the back. Embroidery-style flowers cover the shell: red and orange roses, turquoise vines and leaves, and small orange-brown star flowers drawn to look stitched.
Rows of long brown fringe hang on the sides towards the back, like the fringe of a western jacket. It is a Stilo helmet, and Bottas posted the reveal with the caption “Western look completed 🇺🇸”.

Bolo tie, Howdy and Cadillac details
The Cadillac crest on the forehead acts as the slide of a bolo tie, a detail Bottas pointed out in the video. Two brown cords run from the crest up the front of the shell, and two silver bolo tie tips hang down on the chin bar.
On the back, “Howdy” is written in turquoise rope-style lettering, framed by the roses, with the TWG Motorsports and gm logos below it and a star at the point of the back yoke. The number 77 sits in turquoise on the rear of the crown, between small flowers.
The crown has a pale top with a black pixel pattern and the TWG diamond logo, with “CADILLAC” lettering around it. The visor strip reads “CADILLAC FORMULA 1 TEAM” with a Tommy Hilfiger flag at each end, over a dark tinted visor in the video. Tear-off tabs show the Texas flag and the United States flag.

The helmet in Stilo’s studio photos
Helmet maker Stilo posted seven studio photos of the helmet on 23 October 2026, captioned “Special livery for Valtteri Bottas ST6 in Austin 🇺🇸 inspired to a Texas shirt.” Under neutral light they show the whole shell: the yoke edges drawn like braided cord, the brown fringe on both sides of the back, and, low on each side, a curved double-headed arrow under the logo of The Vineyard Retreat (McLaren Vale).
TWG and infinitum sit on one side, telcel on the other, Frontieras low on the sides, and Jim Beam next to the Tommy Hilfiger flag on the visor strip. In these photos the visor is a silver mirror, and the Stilo logo sits at the bottom of the back, under the star.



Matching the Austin livery
Bottas says the helmet is meant to match the livery on the Cadillac car for the Austin weekend. In the video he describes it as completing his western look, which also includes a western-stitched Cadillac race suit, covered in our article on the suit.
Tiffany Cromwell is credited as the designer. Fans can see more helmet designs in the 123Helmets shop.

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